If a tree fell in the forest, will it make a sound? – ever heard of this rhetorical question before? Your business is probably no different. If no one knows of your business, then do you even exist? Don’t be one of those businesses that’s hard to trace or find. Because the reality is, the more discoverable your business is, the more clients you’ll get through the door. Clients and customers are the backbone of any successful business, so without further ado, here are 3 free tactics to make your business more discoverable and found…
LIST YOUR BUSINESS ON RELEVANT WEBSITES
As much as potential customers rely very heavily on word of mouth from friends and family, the second most vital way to attract clients is by making your business more searchable-friendly online. People often pull up their phones and Google map the nearest restaurant, store, coffeeshop or even salon. So by making sure that your business is listed on Google, you’re already ahead of the curve to getting your business found by potential customers.
Google also makes it very easy for you to communicate with people on your page. You can enable the chat feature or list your number and address on there to encourage more walk-ins.
Another thing we highly encourage is pay very close attention to building a reviews section on your Google page. Why?
Because businesses with the highest-performing reviews generally tend to rank higher in a Google search. So obviously the stronger and more frequently submitted your reviews are, the more likely your page is going to rank as number 1 in a Google search giving you that advantage.
You can even take it a step further and list your business on other vendor-related websites. For example, if your hair salon specializes with bridal dos, you can enlist your salon in several online wedding publications like WeddingWire.Ca or TheKnot.com to expand the discoverability factor.
HASHTAGS, HASHTAGS, HASHTAGS
Make sure to include as many relevant hashtags as possible, especially on a platform like Instagram. Hashtags will act like little keywords to make your content found by locals in your area. However, make sure to only use hashtags that are specific to what you offer paired with the city of where you operate. For example: #TorontoHairSalon or #TorontoHairStylist – that way you’ll start ranking for that hashtag luring in people within your area.
Additionally, it’s generally recommended to use hashtags that yields 20,000 – 500,000 results only. Targeting overly popular hashtags like #HairStylist will get your page buried, because far too many accounts are competing for that space. So a hashtag like #HairStylist yields over 28 million results. Imagine having to compete with 28 million other accounts to “hopefully” get discovered. It won’t do much, whereas when you’re targeting a smaller pool, you’ll be able to rank higher and get your content found by the right audience.
Guest blogging in external websites can do wonders for your business. Other than the fact that your business would officially be “published” it can attract the kind of customers you’re looking for and boosts your discoverability.
Here’s what you can do:
It’s imperative though for you to check that whichever publication you approach has your same intended audience. You don’t want your efforts to go to waste by typing out a blog for a pool of audience that doesn’t fit your demographic anyway.
Generally speaking, getting your business found all falls on you, not the customer. So by ensuring that you can easily get found will make it all the easier to attract clients and keep your business running at full speed.