December – the season of giving, Christmas carols, lit up trees, stuffed stockings and marshmallow covered hot chocolate. There’s a reason why the holiday season is so hot for businesses. People are actively looking for gifts and in the mindset of being eager to purchase.
So how can your own salon, spa or business get in on the action by spreading the holiday cheer, all the while, doubling your holiday sales and upping your revenue?
We have one very simple tactic that could:
Ready for it? DRUM ROLL….
It’s by creating your own holiday gift guide.
Gift guide? What’s that?!
Basically a gift guide is a brochure-like booklet that enlists an array of “gift ideas” for the customer’s inspiration. The best of it is that you can showcase your retail products or services and theme them in different categories to hit on different demographics. For example:
This tactic is a win-win because not only are you showcasing YOUR STORE products, but you’re also positioning your business as a go-to for whatever theme you decide on creating. This further strengthens your positioning within your intended pool of audience. This is a sure way to attract the exact kind of clientele your salon or spa is after.
Basically, your gift guide becomes a marketing tool for your business and is perceived as ‘valuable’ by your clientele since you’re eliminating the process of them having to think of gift ideas themselves (which we all know is generally the most exhausting process of getting someone a gift).
Now before we lose you, we feel there are generally best practices in creating your holiday gift guide and making sure it’s promoted effectively to reach your audience. So generally you can do one of two things:
You can either create the guide and distribute it yourself
You can pitch your gift guide to established publications.
Typically, you’d need to do some research ahead of time and list down some of the top publications you know your clientele are likely to be reading. After creating your guide, reach out to said publications in hopes of publishing your guide.
This is beneficial for several reasons:
Another thing worth mentioning is that your guide needs to be carefully assembled and curated. It should not be a dumping ground for all your products and services, rather, it needs to be intentional by showcasing:
We also advise adding some reviews or testimonials in there so people know what to expect and be drawn in by the benefits they’re reading from others. The really good news here is that your gift guide can capture more of the market if you’re effective in targeting gift shoppers, and not just to your existing customers.